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Atlanta Falcons

NFL · American football · Atlanta

Valuation

$7.0B

2025

YoY Change

+45.8%

League Rank

#12of 32 in NFL

Source

Forbes

2025

About

Arthur Blank's ownership since 2002 has built the Falcons into a $4.8B asset anchored by the $1.5B Mercedes-Benz Stadium (opened 2017), which generates premium premium seating revenue and serves as a year-round events venue beyond NFL operations. The franchise's 14% YoY valuation growth to $4.8B reflects strong media rights tailwinds and Atlanta's expanding commercial base, though on-field performance volatility has constrained playoff revenue streams and merchandising upside. Operating income of $100M on $510M revenue signals solid execution but underscores the franchise's dependence on stadium infrastructure ROI and future NFL media rights negotiations to drive owner equity returns.

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Valuation data: Forbes / Sportico  ·  Source year shown per record  ·  Not investment advice