All Franchises

Atlanta United

MLS · football/soccer · Atlanta

Valuation

$975M

2025

YoY Change

+2.6%

League Rank

#4of 18 in MLS

Source

Forbes

2025

About

Atlanta United's $950M valuation reflects a 19% year-over-year increase driven by strong attendance (consistently top-3 in MLS), the Falcons owner's cross-sport operational synergies, and the club's position in a top-10 US media market with proven commercial upside. The franchise generates $100M in revenue with $15M operating income, supported by a modern training facility and the potential for stadium redevelopment tied to broader Atlanta sports infrastructure initiatives. As MLS continues to build media rights value and pursue marquee player acquisitions, Atlanta United remains a key franchise for capturing US soccer's growth trajectory and Blank's broader sports portfolio expansion.

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Valuation data: Forbes / Sportico  ·  Source year shown per record  ·  Not investment advice