Dallas Cowboys

About

Valued at $9.0B and generating $1.1B in annual revenue with a commanding $350M operating margin, the franchise benefits from the Dallas market's scale, a globally recognized brand, and AT&T Stadium's premium seating and hospitality infrastructure. The team's 35-year ownership tenure under Jerry Jones has created stability while maximizing ancillary revenue streams—notably merchandising and licensing—though recent media rights negotiations underscore both the upside from long-term NFL media deals and the competitive pressure from talent acquisition costs. Despite inconsistent playoff performance, the franchise's valuation growth from $8.0B reflects investor confidence in the brand's resilience and the structural economics of the Dallas market, though capital deployment toward on-field competitiveness remains a key watch point for value realization. | World's most valuable sports team per Forbes March 2026.