Mercedes-AMG Petronas

About

Petronas commands a $3.0B valuation—a 15% YoY increase—anchored by unmatched constructor dominance (8 consecutive F1 championships through 2020) and a hybrid power unit business that generates licensing revenue from customer teams. The franchise benefits from deep OEM backing by Mercedes-Benz and INEOS's 33% minority stake acquired in 2020, which provides capital for facility upgrades at its Brackley headquarters while Toto Wolff's operational control ensures strategic execution amid shifting technical regulations. With $500M in revenue and 16% operating margins, the team's value hinges on sustained competitive performance—increasingly challenged by regulation-driven cost parity—and Formula 1's growing media rights monetization, particularly in streaming and Asian markets where Mercedes's global brand resonance drives sponsorship premiums.