Minnesota United FC

About

Minnesota United's $600M valuation reflects the franchise's positioning in a top-20 U.S. media market with strong regional soccer demographics and a newly expanded Allianz Field (opened 2019) that generates incremental non-soccer revenue streams. The club's $42M revenue base lags peer MLS franchises in comparable markets, presenting upside potential from maturing media rights cycles and deepening corporate partnerships in the Minneapolis-St. Paul corridor. Ownership stability under McGuire since 2012 contrasts with the volatility seen across expansion-era MLS franchises, though the franchise remains a secondary sports property competing against established Vikings and Timberwolves for local investment and sponsorship capital.