Valuation
$3.4B
2025
YoY Change
League Rank
Source
Forbes
2025
The franchise's $3.2B valuation reflects its position in the middle-market Orlando metro, strengthened by consistent NBA media rights growth and a modernized arena (Amway Center, opened 2010) that supports premium premium seating and events beyond basketball. Under the DeVos family's 33-year stewardship, the Magic has maintained stability while capturing upside from league-wide revenue expansion, though competitive underperformance relative to peers limits near-term asset appreciation and secondary market activity. The franchise remains a candidate for PE minority stake monetization should management pursue capital for roster optimization or infrastructure upgrades, though its sub-top-10 market size constrains valuation multiples compared to coastal competitors.
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Create Free Account →Valuation data: Forbes / Sportico · Source year shown per record · Not investment advice