Methodology
matchex provides sports economy data and analysis for 268+ public and private sports companies. This page explains how we select our universe, calculate Sports Focus scores, source sports economy data, and maintain data quality.
Universe Selection
The matchex universe comprises 268+ public and private companies with meaningful sports revenue exposure. Public companies span over 40 exchanges worldwide. We maintain two tiers:
Index Universe
Core companies with direct, significant sports revenue. These are the pure-play and major sports-linked equities — publicly traded sports teams, major broadcasters, leading apparel brands, and dedicated sports technology firms.
Extended Universe
Companies with partial or indirect sports revenue. These include diversified conglomerates where sports is one of several business segments, as well as supply chain and infrastructure providers.
Companies are reviewed quarterly and may be added or removed based on changes in revenue composition, M&A activity, or IPOs/delistings. Each company is assigned to one of 12 sub-themes that map the complete sports economy value chain.
Sports Focus (0–100)
Sports Focus measures the percentage of a company's revenue attributable to sports-related products and services. A Sports Focus of 85 means approximately 85% of the company's revenue derives from sports. This metric helps investors quickly assess how pure-play a sports investment opportunity is — a company with 90%+ Sports Focus is a direct sports bet; a company with 20% Sports Focus offers incidental exposure.
Sports Focus scores range from 0 (no sports revenue) to 100 (pure-play sports company). They are based on public filings, earnings reports, and Matchex research, reviewed annually and updated when material revenue changes occur — such as a new media rights deal, a divestiture, or a significant shift in business mix.
Score Interpretation
Sports Focus scores are reviewed when new annual filings are available, typically following each company's fiscal year-end report. Material mid-year changes (acquisitions, divestitures) may trigger an interim update.
Data Sources & Update Frequency
matchex aggregates sports economy data from multiple institutional-grade financial data providers. All data is validated, transformed, and stored with a complete audit trail.
EODHD
Daily (6:30 PM EST)End-of-day pricing for all public companies across 40+ global exchanges. Updated daily after market close.
Coverage: Global EOD prices, volumes, adjusted close
Financial Modeling Prep
Weekly (Sunday)Company fundamentals including revenue, earnings per share, P/E ratios, beta, and 52-week range data.
Coverage: Annual & quarterly financials, key ratios
Finnhub
Every 30 minutesReal-time sports business news headlines from financial and sports media sources worldwide.
Coverage: News headlines, source attribution, ticker tags
Data Pipeline & Quality
Our automated data pipeline runs on a defined schedule to ensure timely, accurate sports economy data:
| Job | Frequency |
|---|---|
| EOD Prices | Daily |
| Fundamentals | Weekly |
| News | 30 min |
| Sports Focus Scores | Monthly |
Every pipeline job includes validation checks, duplicate detection, and error handling with automatic retry. All operations are logged to an internal audit trail for transparency and debugging.
Data Integrity & Limitations
matchex strives for accuracy but users should be aware of inherent limitations in financial data:
- Market data is end-of-day (EOD) and not suitable for intraday trading decisions
- Sports Focus scores are subjective assessments based on publicly available information and may not reflect private or undisclosed revenue breakdowns
- Company fundamentals depend on the reporting schedule of each company and may lag by up to one quarter
- News headlines are aggregated from third-party sources and matchex does not independently verify the accuracy of source reporting
- matchex is a data and research platform — it does not provide investment advice or recommendations