Apollo Sports Capital acquired a majority stake in Atlético de Madrid in March 2026, with Quantum Pacific divesting its ~3% holding for €75M. Quantum Pacific, which entered in 2017, locked in a 7x multiple on its original investment while retaining ~25% ownership. the deal values the Spanish La Liga club at approximately €2.5B enterprise value, placing it among Europe's top five club valuations alongside Manchester United and Liverpool. The transaction signals sustained institutional capital appetite for European football franchises with established revenue bases—Atlético generated €600M+ in annual revenue pre-acquisition. Apollo's majority control enables operational leverage across ticketing, commercial partnerships, and broadcast rights renegotiation. Exit timing matters: Quantum Pacific's seven-year hold through Spanish football's media rights consolidation cycle and Champions League participation demonstrates the playbook for sports PE—buy countercyclical, operate through revenue inflection, harvest at peak institutional valuation.