Draft betting platform launches as NFL franchise valuations hit $7.7B

This matters because the Raiders are valued at $7.7B — up 35% in one year. That valuation assumes Las Vegas sustains a specific level of fan engagement and media relevance. A mock draft competition doesn't move that number. But it reflects the broader strategy: every NFL team is now competing for attention through prediction platforms, fantasy integration, and real-time engagement tools. The Raiders' valuation premium depends partly on their ability to stay culturally relevant in a market where prediction apps are becoming the primary way casual fans consume the sport.