Elevate Swallows Intersect in College Naming Rights Consolidation Play

The deal matters because college athletic departments increasingly bundle naming rights with multimedia rights packages, requiring advisors with integrated deal-making capabilities. Elevate now controls larger transaction flow, enabling higher fees on mega-deals while reducing advisory fragmentation. Intersect's client roster likely included mid-tier Power Five programs—valuable recurring revenue that justifies the acquisition premium in a sector where client switching costs run high.