Fox chases NFL's five-game package as streaming reshapes rights landscape

Netflix already holds international rights to the World Baseball Classic (Japan), proving that streaming services can now command premium sports content. If Netflix or YouTube secures the NFL package, it resets expectations for how much tech platforms will pay for live sports in the next rights cycle. Fox's hardball approach suggests traditional broadcasters understand the threat — winning this package isn't about the five games. It's about proving they can compete for premium sports inventory against platforms with deeper pockets and different distribution incentives.