Disney Star's $1.2B annual IPL package expires May 31, 2027, triggering India's largest media rights auction. Per Matchex data, the next cycle will reset valuations for cricket's most bankable franchise—likely commanding $1.5B-$1.8B annually as streaming platforms consolidate Indian sports. Amazon, Netflix, and Sony (SNE) remain credible challengers; traditional incumbents hold pricing power but face margin pressure from competing franchises.