The New York Jets' $8.1B valuation represents a 35% jump from $6.0B, positioning the franchise in the upper quartile of NFL equity despite persistent on-field underperformance. This valuation premium—anchored by market size, stadium economics, and Woody Johnson's ownership capital—mirrors the broader NFL scarcity thesis: large-market franchises command structural multiples regardless of competitive output. The Jets trade at a multiple compressed only by their lack of recent playoff revenue, a gap that would close instantly with a playoff appearance or quarterback stabilization.