Lucknow Super Giants valuation climbed 54% to $1.1B in 2024, per Forbes data, driven by IPL's $6.2B media rights deal signed in February. The franchise—owned by RPSG Group's Sanjiv Goenka—gained $400M in equity value within 12 months. LSG's valuation now ranks fourth among IPL teams, trailing only Mumbai Indians, Chennai Super Kings, and Delhi Capitals. The media windfall flooded all 10 franchises with cash, but LSG's growth outpaced league averages due to improved operational metrics and on-field performance in IPL 2023-24 season. Comparable valuations: Kolkata Knight Riders at $900M, Rajasthan Royals at $825M.