Netflix pays $133 million annually for three NFL Christmas Day games through December 2025, a deal set to expire in 284 days. Per Matchex data, the streaming giant locked in this package at roughly $44 million per game—a floor that will not hold in 2026. Amazon Prime Video, Apple TV+, and traditional broadcasters (Disney (DIS), Fox (FOXA), CBS) will all compete for inventory historically owned by CBS and ESPN.