Rogers Sportsnet's 12-year, $7.7B Canadian media rights deal expires June 30, 2026, triggering a competitive renewal process that will reset NHL economics north of the border. Per Matchex data, the current $641.7M annual value represents a 42% premium over the prior NHL Canada contract, reflecting expanded distribution across linear television, streaming, and digital platforms. Rogers faces credible competition from BCE (BCE) subsidiary TSN and potentially Amazon Prime Video or Apple TV+, each capable of financing a $700M+ annual bid to capture hockey's unmatched audience density in Canada's top markets.