Sports bar operator Quinn Allen testified before Ohio lawmakers that Ohio State football exclusivity on Peacock costs his establishments up to $20,000 per game in lost sales. The fragmentation of college football rights across streaming platforms—absent from traditional cable—has created an operational headache for venues that cannot legally project Peacock content to paying customers. This structural weakness in streaming sports distribution may signal a broader vulnerability in direct-to-consumer sports media models: venues and casual sports consumption remain dependent on linear broadcasting infrastructure. If streaming platforms cannot deliver predictable, venue-accessible inventory, the licensing economics that underpin college sports rights deals face material pressure. The $20,000 per-game impact on a single region suggests streaming exclusivity carries hidden costs to the broader sports ecosystem beyond media rights holders themselves.