Toronto FC's valuation jumped $150M to $750M, a 25% increase that positions the franchise in the top tier of MLS assets. MLSE's ownership has capitalized on three structural tailwinds: MLS's media rights deal expansion (Apple TV+ exclusivity driving $2.5B rights package through 2032), Toronto's dense 6.4M metro population with limited major league sports competition outside the Big Four, and BMO Field's recent $300M renovation completed in 2023 that added 4,000 seats and premium suites. Per Sportico estimates, Toronto now trades at a 4.2x revenue multiple—materially above the MLS median of 3.1x—reflecting that Canada's largest city commands pricing power most franchises cannot access.