Volleyball World expands Southeast Asia footprint via JAS, Mono broadcast deals

Volleyball World locked broadcast rights across Southeast Asia with Thai telecoms operator Jasmine International (JAS) and media group Mono, extending FIVB's commercial reach into a fragmented but growth-adjacent media market. The dual-partner strategy signals monetization of regional fan bases where volleyball competes against entrenched soccer and badminton properties for media economics.

Southeast Asia represents untapped rights value for volleyball. Per public reporting, the region's media spend on sports programming remains heavily weighted toward soccer, cricket, and badminton, leaving volleyball as an arbitrage opportunity for emerging broadcasters building genre diversity. JAS and Mono's simultaneous commitment suggests sufficient audience demand to justify production and distribution costs—a prerequisite for Volleyball World's broader Asia-Pacific expansion thesis.

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Volleyball World expands Southeast Asia footprint via JAS, Mono broadcast deals

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