MLB's three-year media rights reset is now live across six platforms: Fox, FS1, NBC, Peacock, NBCSN, ESPN, and Netflix. The league didn't announce a single rights fee — which tells you everything about how fractured the negotiation became. Each partner got a different slice. Netflix secured World Baseball Classic Japan rights, signaling the league is willing to fragment premium international content to fill streaming inventory. This isn't a coherent media strategy. It's a survival strategy. The linear TV collapse forced MLB to accept lower per-unit fees in exchange for distribution across every platform that would write a check. Compare this to the NFL's consolidated approach — one mega-deal, one voice, one negotiating position. MLB couldn't hold that line. The result: more eyeballs, lower per-viewer economics, and a league that now depends on five separate partners to execute a single season. The international rights carve-out to Netflix is the clearest signal yet that MLB views streaming as a cost center, not a growth engine.